7 Paper Engineering Concepts for Real Estate Advertising [Advertising]


Hello my name is Peter Dahmen. I am a designer and a paper artist. There are endless possibilities
to use paper-engineering for marketing. This video is focused on architecture
and real estate projects. Let me show you some designs, that I have
created in the past few years for my clients. 90° pop-up cards The advantage of 90° cards is that they can be made from one single sheet of paper. Don’t underestimate the possibilities. This technique can be used
to display very complex objects. Although no glue is needed, the assembly can be quite challenging. But the result is often very impressive! 180° pop-up cards. There are many different versions of 180° pop-up cards. In the next two designs, flat elements are arranged like theatre backdrops. So you can display whole landscapes
and skylines with several layers. You may apply illustrations,
but you may also cut out the elements with a laser cutter to create intricate designs. In this case no additional printing is needed. 180° pop-up cards that combine flat layers
and three-dimensional objects. You may combine flat layers with 3D objects. The result can be amazing. Such pop-up cards may be cut out from white paper – or they may be printed with colored illustrations. Please note that this card does not only
show the chocolate factory. Additional product images
are arranged around the building. You should not ignore the possibility
of showing other motifs in addition to the pure architecture. It is a wonderful way to increase the
WOW!-effect of your pop-up card. Sliceforms A widespread form of pop-ups
are the so-called sliceforms. With this technique, a massive objects is
virtually disassembled into slices. Please note that it is not possible to display closed roofs with this technique. However, they are a very good solution
for certain shapes, for example spheres or circular segments. I personally like it to combine sliceforms
with other 3D elements. Pop-up cards that show the essential part of a building. One might think that this pop-up sculpture
shows an entire building – but that’s not the case. In fact, I’m only showing the top floor of the tower here. The original architecture is so iconic that it makes sense to show only the most striking part of the building in the pop-up. Showing the whole tower at full height would have made the pop-up technically much more elaborate – with a much weaker effect. It is worth it, to focus on the essentials. The 360° view was too complex for mass production, so I designed a simplified version that shows only two facades. Here the 180° pop-up card stands upright. This type of layout offers
many beautiful design possibilities that would not be achievable if the card were arranged horizontally. Video animations can be seen in the real building. In the pop-up, the windows can also
show colored images. All you have to do is to insert colored paper strips. Pop-up cards inspired by architecture. It is not always possible to reconstruct the original architecture as a pop-up card. The following examples show cards where I used the original architecture
only as an inspiration. Here I have highlighted the most important aspects
of the building in an artistic way. The front of this building is not shown realistically – but anyone who knows the original building will recognize it immediately
when the pop-up card is opened. This invitation card shows an artistic variation of the supports of a new exhibition hall. I was also commissioned to design the menu for the opening ceremony. The menus were not designed as pop-up cards, but as 3D paper objects that could be assembled and disassembled within seconds. 180° pop-up cards with an all-round view of the building Cards that can be viewed from all sides are highly impressive. Sometimes a great effect can be achieved with a simple model. Sometimes it is very complex to design a pop-up card that shows a 360° view of a certain building. If there is enough time and budget, amazing results can be achieved. Not only the 3D paper engineering had to be developed for these cards. For all surfaces in these pop-ups, detailed illustrations needed to be created. There are many ways to put a building into the spotlight. I hope that my works will inspire you
to create new ideas for your own marketing campaign – for the promotion of your real estate project. If you are looking for a professional designer for a printed matter with a surprising
3D effect, please do not hesitate to contact me. I do commissioned work and I will be happy to support you. You can find my contact details on my website: peterdahmen.de Thank you for watching! Bye bye!

24 thoughts on “7 Paper Engineering Concepts for Real Estate Advertising [Advertising]

  1. Your work is insane! And it's glad I know what you look like lol! Your work is magnificent! Your hardwork is so amazing! Love itt!

  2. I can't but help wonder whether a mirror-finish on the backing paper at 4:33 would create a 360-degree illusion (reflection) when the card is fully opened..

  3. Peter, I admire your creativity! Thank you for the amazing video and useful information. Your work inspires!

  4. Wonderful and amazing work , and very professional pop up cards , I learned a lot from your videos , thanks a lot , i hope a lot of progress for you…

  5. Your works are amazing. I m a paper quiller and was new to pop ups and tried my own designs with few cards and a rhymes book. I would like to know, if i want to make a big project like 50 x 50 cm big base, do i want to use higher gsm papers for pop ups. I usually use 165gsm for A4 size base, but also tried with 220gsm.

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